Portfolio
Below are four projects that showcase my abilities and experience across diverse areas of business and marketing. This selection highlights work from an internship, a business/marketing assistant position, and a college project focused on international business, and is complemented by my earned certifications and demonstrated skills in these fields.
Skills &
Certifications
B.S.B.A Internationational Business, Marketing
Microsoft Office Specialist: Excel Expert
Google Analytics 2025 Certification
Learning PPC with Google Ads – LinkedIn Learning
Event Marketing Strategy:
Flywire at ITC Vegas
This was a hands-on mock event marketing project simulating Flywire’s participation at ITC Vegas, the premier global conference for insurance and insurtech leaders. The project aimed to develop full-cycle event marketing skills in a realistic setting relevant to Flywire’s business in insurance payments and fintech.
Objectives:
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This was a hands-on mock event marketing project simulating Flywire’s participation at ITC Vegas, the premier global conference for insurance and insurtech leaders. The project aimed to develop full-cycle event marketing skills in a realistic setting relevant to Flywire’s business in insurance payments and fintech.
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Objectives
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Master event marketing from pre-event planning through on-site execution and post-event analysis.
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Practice targeted outreach, lead generation, and designing engaging booth experiences for senior decision-makers in insurance and fintech.
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Analyze event ROI and generate actionable insights for future initiatives.
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Key Responsibilities:
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Research the event audience and themes to align Flywire’s messaging.
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Create promotional campaigns including blog posts and segmented outreach via email and LinkedIn.
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Design conceptual booth visuals, interactive demos, and engagement activities such as raffles and live product walkthroughs.
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Develop lead capture processes to track and qualify prospects using a Salesforce-style system.
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Compile post-event analysis with simulated metrics and recommendations for future optimization
Outcomes:
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Delivered a detailed, full-cycle event marketing plan tailored to Flywire’s audience.
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Provided actionable strategies for driving booth traffic, generating qualified leads, and fostering partnerships.
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Showcased skills in strategic planning, multichannel campaign execution, lead management, and data-driven analysis.
This mock project highlights my ability to apply event marketing best practices, adapt to realistic challenges, and deliver actionable insights for B2B technology brands—even in a simulated setting.
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Flywire Blog Optimization Strategy
This project focused on optimizing a high-performing Flywire blog post to improve SEO visibility, audience relevance, and conversion potential. Using content marketing best practices, the initiative aimed to update data, expand keyword reach, and strengthen calls-to-action to increase demo requests and website engagement.
Objectives:
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Refresh and enhance an existing Flywire blog post for improved performance.
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Optimize for high-impact keywords related to payment fees, exchange rates, and cost reduction.
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Increase organic search traffic and align the content more closely with buyer pain points and industry trends.
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Key Responsibilities:
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Conducted a full content audit to assess evergreen relevance, outdated links, and keyword rankings.
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Refreshed content with updated stats, streamlined formatting, and clearer CTAs to increase readability and lead generation.
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Expanded keyword integration and revised metadata, headers, and alt-text for SEO improvements.
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Benchmarked Flywire’s blog against competitors like Paysend, Xoom, and WorldRemit to identify positioning gaps.
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Recommended internal linking strategies and schema markup to boost discoverability and crawlability.
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Proposed design adjustments and performance enhancements to ensure mobile responsiveness and faster load time.
Outcomes:
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Delivered a refined blog post with strategic keyword targeting and a clear value proposition for global businesses.
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Strengthened Flywire’s positioning around fee transparency and international payment efficiency.
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Provided actionable recommendations to enhance conversions and ongoing content strategy for similar assets.
This optimization project demonstrates my ability to blend content strategy, SEO, and digital marketing analytics to enhance thought leadership and performance in B2B fintech marketing.
Tenuta Cocci Grifoni International Market Entry Plan
As part of an international business consulting project, I collaborated on a comprehensive research report for Tenuta Cocci Grifoni, a leading Italian winery, to guide their entry into a new foreign market. My key roles included market research, competitor analysis, and the development of actionable strategy recommendations.
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Major Contributions:
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Industry and Market Analysis: Researched global wine trends post-pandemic, benchmarked major international and local competitors, and conducted a detailed SWOT analysis.
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Market Selection & Rationale: Evaluated multiple Asian markets, with in-depth demographic, economic, and cultural analysis. Recommended Thailand for entry due to its strong young-adult demographic and growing interest in premium beverages.
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Marketing Strategy: Defined target customer profiles and mapped out an effective digital promotion strategy. Recommended leveraging Facebook, TikTok, and Instagram, considering Thai advertising laws.
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Distribution & Pricing Strategy: Proposed local distributor partnerships, e-commerce expansion, and detailed logistics planning (including shipping and import compliance). Developed a tiered competitive pricing structure aligned with local consumer expectations and costs.
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Localization: Worked on adapting the brand’s message, suggested label translations, and designed campaign elements sensitive to Thai culture and regulations.
This project required synthesizing market research, cross-cultural strategy, and regulatory knowledge to produce actionable business recommendations for international expansion.
SUMCHI Healing Arts | Journal & Manual Design, Brand Support
I was independently hired by the founder of SUMCHI, a global equine healing brand, after being recommended by a former client. Within a few days, I immersed myself in the brand’s philosophy and helped bring a 40-page magnetic massage journal to life—transforming it from a raw Google Doc into a professionally designed, print-ready product. My key roles included project management, visual design, content editing, and production coordination.
Major Contributions:
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Content & Visual Design: Translated raw written content into a visually engaging journal using Canva. Created clean, calming layouts with thoughtful typography and imagery to reflect the therapeutic nature of the SUMCHI Technique, which centers on healing through mapped stress points in horses' skin, known as Nerve Spots.
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Print Production Management: Formatted the final file for professional printing and coordinated with a local print vendor to ensure smooth production and delivery of the finished journals.
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Brand & Content Alignment: Worked closely with the founder to ensure the journal's tone, structure, and visuals aligned with SUMCHI’s unique approach to holistic equine care. Also supported the editing and formatting of a companion instructional manual to complement the journal.
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Creative Problem Solving: Adapted quickly to the evolving needs of the project, learning about the brand’s method in real time while delivering high-quality visual and written assets on a short deadline.
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This project allowed me to combine design thinking, brand alignment, and production execution to support a specialized wellness entrepreneur in bringing her vision to life.
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